Marketing is an activity that aims to promote, advertise and sell the company’s products and services. PR is a marketing tool for communication. PR is about building a relationship between the company and the general public in order to be mutually beneficial. So we can simplify by saying that marketing generally refers to sales and PR to the company’s reputation. Architects, even the smallest practices, should take advantage of the new opportunities offered by marketing, especially in digital channels, in order to grow and develop. Today everyone has a website for his business, it is a very useful tool, but you have to know how to use it! Many websites have few visitors and consequently few


One of the most critical question during this challenging times is how are we going to deal with the new normal after Coronavirus pandemic? Nobody knows what will happen after the end of these lockdowns around the world but we should be aware that the way we are facing this particular situation now is a reflection of what we could experiment in the next months. Due to cancellations and closures everyone is trying to rethink his business through a different and original approach to give a quick response of new needs of the society. That is the reason why the keyword that should inspire the architecture world and in general all the industries is INNOVATION! Innovation is the realization of an

The Digital Construction transformation: Integration of technology, data and human skills to be suc

In a constantly evolving world, the construction industry has not remained indifferent to the advent of new technologies and great progress has been made. Today, the critical aspect is not choosing one of the many technological options available, but implementing it on a large scale. UK is a leader in the development of Building Information Modeling (BIM), an innovation of the recent years which can be considered as a "building information container" where you can enter graphical and technical data to build a digital prototype of your projects. It allows you to simulate the building and its functionality on a computer, before starting the physical construction. BIM’ s main advantage is being

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